Stars of Franchising - Jonathan Epstein, Planet Fitness Mega-Franchisee
ARCHIVE VISUAL • AUTHENTICATED
Jonathan Epstein, owner of supergl0rious, joins Babson College’s Stars of Franchising podcast to share lessons from his entrepreneurial journey and experience building 67 Planet Fitness franchises. In Season 1, Episode 22, hosts Ab and Vini explore his approach to expansion, leadership, and staying connected to the people behind a growing business.
Entrepreneurship, leadership, and the realities of growth
As highlighted in Babson’s episode notes, the conversation explores understanding a market before expanding, making an impact when entering it, and the importance of being available to your team. Epstein also discusses the “energy test” prospective franchisees can use when choosing a franchise, how the response to COVID brought Planet Fitness members closer together, and the downside of focusing too heavily on growth.
Watch the interview for a perspective on the opportunities and trade-offs of scaling a business.
Watch Jonathan Epstein on Stars of Franchising
Watch the full Jonathan Epstein interview on YouTube, or visit Babson’s Stars of Franchising podcast for the episode notes and listening options.
The Supergl0rious Curation House
Supergl0rious documents and preserves the cultural milestones of modern streetwear, Japanese fashion history, and rare footwear artifacts. Every garment is physically inspected, authenticated, and archived.


