FEATURE 2 MIN READ

Stars of Franchising - Jonathan Epstein, Planet Fitness Mega-Franchisee

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Curated by Tony Hyppolite November 02, 2026
Stars of Franchising - Jonathan Epstein, Planet Fitness Mega-Franchisee - supergl0rious ARCHIVE VISUAL • AUTHENTICATED
Photographed from the Supergl0rious archive collection • Stars of Franchising - Jonathan Epstein, Planet Fitness Mega-Franchisee

Jonathan Epstein, owner of supergl0rious, joins Babson College’s Stars of Franchising podcast to share lessons from his entrepreneurial journey and experience building 67 Planet Fitness franchises. In Season 1, Episode 22, hosts Ab and Vini explore his approach to expansion, leadership, and staying connected to the people behind a growing business.

Entrepreneurship, leadership, and the realities of growth

As highlighted in Babson’s episode notes, the conversation explores understanding a market before expanding, making an impact when entering it, and the importance of being available to your team. Epstein also discusses the “energy test” prospective franchisees can use when choosing a franchise, how the response to COVID brought Planet Fitness members closer together, and the downside of focusing too heavily on growth.

Watch the interview for a perspective on the opportunities and trade-offs of scaling a business.

Watch Jonathan Epstein on Stars of Franchising

Watch the full Jonathan Epstein interview on YouTube, or visit Babson’s Stars of Franchising podcast for the episode notes and listening options.

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